Work
Creative output and quality
What's in production, what's winning in market, how clean the work is when it reaches clients, and how much of it AI now carries.
QA first-pass rateWorkfront
81%
Target 90% · down from 87% in Feb
Revision rounds
2.3
Average per asset · target 2 or fewer
Brief to live
6.4 days
Target 5
QA checklist
Needs refresh
Last updated 2026-05-02 · used on 65% of jobs
First-pass rate by month
Share of assets that pass internal QA first time. Dashed line is the 90% target.
Why assets fail QA
Last 30 days, share of failures
- Platform safe zones (TikTok, Reels)38%
- Legal or claims copy21%
- Wrong aspect ratio or length17%
- Brand guidelines (logo, type)14%
- Missing captions or accessibility10%
Safe-zone errors are a template problem, not a people problem. Adding overlays to the design templates and auto-checking specs in Monks.Flow would remove most of them. See AI roadmap →