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Production QA checklist
The checks every asset passes before client review. First-pass rate is 81% against a 90% target, so this is due for an update.
Needs refreshOwner Chloe Martin· Updated May 2, 2026· 65% adoption
01Specs
- Aspect ratio, length and file size match the platform spec sheet.
- Safe-zone overlay checked for TikTok, Reels and Shorts (38% of current failures).
02Brand & legal
- Logo, type and colour follow the client's guidelines.
- Claims copy matches the approved claims list, with the version number recorded.
03Accessibility
- Burned-in or platform captions on all video.
- Text contrast meets WCAG AA on statics.
04Trafficking
- Naming convention: Client_Concept_Hook_Format_Length_Version.
- Asset tagged in Monks.Flow Creative Intelligence before it goes live.