Playbooks
How the unit works
The frameworks that standardize briefing, testing, QA, pricing and AI use across the team. Adoption is the share of jobs that followed the playbook last month.
Creative testing framework
LiveHow we choose what to test, how big a test is, and when a result counts.
Owner Sam Okafor · updated Sep 12, 202680% adoption
Production QA checklist
Needs refreshThe checks every asset passes before client review. First-pass rate is 81% against a 90% target, so this is due for an update.
Owner Chloe Martin · updated May 2, 202665% adoption
Performance creative brief
LiveOne page that connects business goal, audience insight, test plan and deliverables.
Owner Maya Chen · updated Aug 20, 202690% adoption
Scoping & change orders
DraftHow we price, track volume against SOW tiers, and raise change orders before absorbing work.
Owner Rachel Burke · updated Oct 9, 202640% adoption
AI in production: what we use and when
LiveApproved AI tools by workflow step, disclosure rules and the review steps that stay human.
Owner Ivan Petrov · updated Sep 30, 202670% adoption