Work
Creative output and quality
What's in production, what's winning in market, how clean the work is when it reaches clients, and how much of it AI now carries.
AI-assisted assetsMonks.Flow
47%
September · 22% in January
Cost per asset
$462
25% lower than January ($612)
Hours saved, YTD
4,130
740 in September · estimate
Asset Factory margin
29%
Target 45%. Savings aren't reaching the price yet
AI share and unit cost
Violet: share of assets with AI in the workflow. Green dashed: cost per asset, indexed to January = 100.
Adoption by workflow step
Share of assets where AI handled the step
- Resizing & versioning · Monks.Flow templates88%
- Creative Intelligence tagging · Monks.Flow71%
- Concept & storyboard ideation · Gen-AI image + LLM62%
- Localization & voice · AI VO & translation54%
- Background & product compositing · Gen-AI image47%
- Final animation · Mostly manual12%
Roadmap
What the unit is piloting and rolling out
- Agentic brief refinement in Monks.FlowPilot on Pulse and AtlasIn pilot
- Creative Intelligence on every account7 of 10 accounts taggedRolling out
- Auto QA for safe zones and specsTargets the top QA failureScoping
- Dynamic creative for catalogsAtlas and NorthpeakPlanned