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Lena Vogel

Creative Strategist · Creative strategy · Denver · 2.7 yrs at Monks

Reports to Maya ChenRetention risk: LowUpload a 1:1
Billable rateRate card
$210/hr
Rate card for the role
UtilizationPlanner
77%
Trailing 4 weeks · target 80%
Booked next 4 weeksPlanner
83%
Revenue capacity ~$298k/yr at current utilization
SalaryPrivateUnlock to view

Performance goals

This half. Progress updates when you approve a 1:1 analysis.

  • UGC strategyDue Dec 31On track
    Agreed development milestone for this half
    60%
  • Raise concept hit rate on AtlasDue Mar 31On track
    30%+ of new concepts beat control by Q1
    80%
  • Lead a learning share-outDue Dec 31On track
    Present one test learning to the whole unit
    75%

Strengths

  • Strong with data
  • Good instinct for hooks
  • Sharp, simple briefs

Development areas

  • Delegate more of the deck work
  • Push back earlier on unclear briefs

Growth and career

What they've told you they want, and where they could go next.

  • UGC strategy
Next role
Senior Creative Strategist
Readiness
12+ months
Open req
Senior Creative Strategist, B2B

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