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The UGC pilot beat business-as-usual CPA by 31%. Verbal yes on a creator engine expansion.

Healthy · 85Sponsor: EVP Media
relationship35% weight
88
performance30% weight
86
delivery20% weight
85
financial15% weight
79

Sponsor talking points

For your next conversation with the VP Brand & Performance

  1. Creator-led room makeovers: −31% CPA on Meta at 98% confidence.
  2. Award entry candidate.

Creative tests

On Meta, Pinterest, TikTok

Testing program →
  • Room Makeover UGC
    Meta · UGC vs. brand edit · CPA
    Won +31%
  • Shop the Room
    Pinterest · Catalog overlay · ROAS
    Won +14%

Work in flight

Assets by stage

3
Briefing
oldest 1d
4
Concepting
oldest 2d
5
In production
oldest 2d
2
Internal QA
oldest 1d
2
Client review
oldest 1d
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