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Lumora Beauty

Largest account. A new CMO has asked for a creative review, and the TikTok winner's hook rate is down 22% in three weeks.

Watch · 63You are exec sponsor
relationship35% weight
52
performance30% weight
58
delivery20% weight
78
financial15% weight
80

Open decisions

ClientsDecide now

Lumora Beauty renewal is at risk before the Nov 15 notice date

Health 63 (relationship and performance weak). Largest account. A new CMO has asked for a creative review, and the TikTok winner's hook rate is down 22% in three weeks.

Next: Meet the CMO with a plan. Lead with: Expert-talent concept won on Meta: +16% ROAS at 93% confidence.

Impact
$1.42M annual fees
Owner
You
By Nov 15
in 29 days

Sponsor talking points

For your next conversation with the CMO (new, started Sep 14)

  1. Expert-talent concept won on Meta: +16% ROAS at 93% confidence.
  2. TikTok creator-led test lost (−12% CPA); we know why and have three new hooks in production.
  3. Proposal: a 6-week testing sprint on TikTok, folded into the 2027 retainer.
Next meeting: Lumora Beauty: CMO intro, Oct 20 at 10:00. Prep: Bring the expert-talent win and the TikTok refresh slate

Creative tests

On Meta, TikTok, Pinterest

Testing program →
Wearing out: Glow in 7 Days on TikTok. Hook rate −22% in 21 days at 3.9 frequency. Refresh by Oct 30.
  • Glow in 7 Days
    TikTok · Creator vs. studio talent · CPA
    Lost −12%
  • Dermatologist Explains
    Meta · Expert talent · ROAS
    Won +16%

Work in flight

Assets by stage

4
Briefing
oldest 2d
6
Concepting
oldest 5d
14
In production
oldest 6d
5
Internal QA
oldest 1d
6
Client review
oldest 4d