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Ava Thompson

Strategist, Testing & Insights · Creative strategy · Denver · 1.8 yrs at Monks

Reports to Maya ChenRetention risk: MediumUpload a 1:1
Billable rateRate card
$210/hr
Rate card for the role
UtilizationPlanner
68%
Trailing 4 weeks · target 80%
Booked next 4 weeksPlanner
79%
Revenue capacity ~$263k/yr at current utilization
SalaryPrivateUnlock to view

Performance goals

This half. Progress updates when you approve a 1:1 analysis.

  • MeasurementDue Dec 31On track
    Agreed development milestone for this half
    80%
  • Raise concept hit rate on FernwayDue Mar 31On track
    30%+ of new concepts beat control by Q1
    70%
  • Lead a learning share-outDue Dec 31On track
    Present one test learning to the whole unit
    70%

Strengths

  • Calm, credible in client rooms
  • Turns test results into the next brief
  • Strong with data

Development areas

  • Delegate more of the deck work
  • Present with more conviction to senior clients

Growth and career

What they've told you they want, and where they could go next.

  • Measurement
Next role
Senior Creative Strategist
Readiness
6–12 months
Open req
Senior Creative Strategist, B2B

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