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Northpeak Outdoor

Healthy and profitable, but the holiday hero concept is fatiguing two weeks before Black Friday (Nov 27).

Healthy · 77You are exec sponsor
relationship35% weight
84
performance30% weight
61
delivery20% weight
80
financial15% weight
86

Sponsor talking points

For your next conversation with the SVP eCommerce

  1. Three replacement hooks on the same concept ship by Nov 13.
  2. A backup concept is pre-approved for Black Friday week.

Creative tests

On Meta, YouTube, Pinterest

Testing program →
Wearing out: Trail-Tested Holiday on Meta. CTR −34% in 10 days at 4.8 frequency. Refresh by Nov 13.
  • Trail-Tested Holiday
    Meta · Hook (first 2s) · CPA
    Running · day 9

Work in flight

Assets by stage

2
Briefing
oldest 1d
4
Concepting
oldest 2d
11
In production
oldest 3d
3
Internal QA
oldest 1d
3
Client review
oldest 2d