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Pulse Games

Client is happy and performance is strong, but asset volume has run 38% above the SOW tier since August and the extra versions weren't billed.

Watch · 73You are exec sponsor
relationship35% weight
81
performance30% weight
84
delivery20% weight
62
financial15% weight
44

Open decisions

MoneyComing up

Pulse Games is running at 22% margin against 40%

Client is happy and performance is strong, but asset volume has run 38% above the SOW tier since August and the extra versions weren't billed.

Next: Volume is 38% over the contracted tier; propose re-tiering at the Oct 28 QBR.

Impact
≈$212k margin gap / yr
Owner
Marco Rossi
By Oct 28
in 11 days

Sponsor talking points

For your next conversation with the VP User Acquisition

  1. Playable end cards lifted IPM 24% on AppLovin.
  2. Volume is 38% over the contracted tier; propose re-tiering at the Oct 28 QBR.
  3. Offer the Asset Factory lane for resizes to bring unit cost down for both sides.

Creative tests

On TikTok, AppLovin, Meta, YouTube

Testing program →
Wearing out: Fail Compilation on TikTok. IPM −15% in 9 days at 3.1 frequency. Refresh by Nov 6.
  • Boss Rush Playable
    AppLovin · Playable end card · IPM
    Won +24%
  • Fail Compilation
    TikTok · Native caption style · CPI
    Won +18%

Work in flight

Assets by stage

3
Briefing
oldest 1d
5
Concepting
oldest 3d
22
In production
oldest 4d
8
Internal QA
oldest 2d
5
Client review
oldest 2d
Pulse Games · PC HQ